An Idiot's Guide to Building an Online Author Platform

Please do not read this if you use Facebook, Twitter, Blogging and Dlvr.it with confidence.

Do read it if you want to learn a little more about any one of these type of accounts.

I was helping a friend start to build an online presence today and realised that I should write down what we were doing so that it would be easy to explain to somebody again. So here goes…

 

Facebook.co.uk

Think of this as a big noticeboard describing all the things that you do to anyone in the world who wants to find out.

·         Click on Create a Page

·         Click on Artist, Band or Public Figure and work through the clearly explained steps

·         Start with a simple description of yourself and a good picture, keeping in mind you can change anything that you have said and any pictures that you have uploaded at ANY time.

·         Don’t be afraid to click on any of the sections and see what happens. It won’t break anything.

·         Only put on words and pictures that you would want the whole world to see about your work.

Twitter. com

Think of this as a room full of people that you have invited to a party to talk about common interests. Whatever you say can be passed on. This creates excellent advertising by word of mouth (aka tweet) but equally can create bad press. Speak wisely.

·         Click on sign up and follow the steps

·         You can click on ‘skip this step’ at the bottom of the screen when it keeps asking you to follow others

·         My advice though is to do a search for a topical keyword eg. YA Author  to start off otherwise there is no-one at your party to talk to!

·         Keep your picture on all your accounts the same. After all this is your brand.

Blog

A blog is like a diary. You can chose to write about your writing, your book or anything else of pertinent interest. Ideally, you would like as many people as possible to read your blog so that you build up your presence online.

There are many different ways of doing a blog. You may have the facility on your website or you may have to use one of the numerous blogging sites available on the web. I find www.blogger.com an easy one to start with. Just as with Facebook and Twitter, once you sign up, they lead you through the start-up step by step.

Once again, you have to ‘bite the bullet’ and experiment. You can always take off whatever you have put on. This is also a public document so only post what you want everyone in the world to see.

This is an ideal forum to showcase your writing. Everything you write in your blog should be broadcast on Facebook and Twitter. The website below will do this for you automatically.

Dlvr.it

Dlvr.it does exactly that. It delivers your blog as soon as you have posted it to various platforms that you have chosen. It is very easy to set-up and it takes all the hard work away from you. As soon as you click POST on your blog, your Twitter and Facebook accounts will show a link straight back to the blog.

It is also possible to link to Tumblr, LinkedIn, Statusnet, RSS feed and Delicious. However, I would wait to link up to these until you are confident with your blog, Facebook and Twitter.

Good luck. This is a journey worth travelling. You are about to embark on a worldwide conversation.

 

 

A sudden audience

Imagine the frustration you would feel if you loved knowledge and you knew that the book with the beautiful pictures in front of you contained new information that you just couldn't decode.  This is the curse of having a reading ability that is lower than your knowledge and interest base. Then picture the delight of being able to create a book of your own that you could read and it linked to more advanced information that someone could read to you. And, to make it even better, almost 3000 people around the world have wanted to read the book that you made, too.

http://www.epubbud.com/book.php?g=AWJ46U6W

Freddie has been obsessed by dinosaurs and fossils. He has an exceptional knowledge of these for an eight year old. When I taught him last year he found reading very tricky yet his general knowledge exceeded that of some children twice his age. His frustration was palpable.

It was the day that he bought three more dinosaur books at the 'bring and buy' sale and accidentally missed his football activity because he was so absorbed in them, that made me even more determined to find a way to unlock the key for reading for his particular learning style. We read some of those books together and he told me so much more than those pages held.


Freddie is an excellent artist too and he brought in a series of pictures that he had drawn. He told me all about the creatures and I had to learn quickly. What was a meganeura and when was the palaeozoic era? He knew! I asked him if he would let me write some words to match his pictures.

Freddie was enjoying some of Dr Seuss' stories at the time and the combination of the rhyme, rhythm and repetition was both comforting and enjoyable. I decided to use this approach. As Freddie is a visual learner, he remembers words more easily by looking at their shape. He knows most of the basic phonemes but he is too impatient to spend time applying these and decoding words one by one. He wants to recognise words instantly. This means that he needs to see those words many, many times until they become subconsciously familiar.

I had to keep the vocabulary simple and repeat it often. His target sound at the time was e as in ee and ea hence the emergence of the 'pea green sea'. I came to admire the sheer creative talent of Dr Seuss and his clever manipulation of words and crazy ideas. Oh to be able to do that with such flair. Never mind, the book was written and Freddie loved it. He didn't find it easy to read and he needed a lot of help but it was his book. He had ownership and he wanted to read it

I used www.epubbud.com to upload How It All Began and, with a bit of tweaking, the result was very pleasing. Freddie showed all his friends; we put it on the school blog and he read it several times to Grannies and relatives. He felt proud.

That was it. Except, it wasn't. Freddie is writing another book now. I am not allowed to do the words this time so it is taking a lot longer but he isn't giving up. The other day, I wanted to check something in How It All Began and we were truly delighted to find that 2932 people have viewed it and 52 have chosen to download it. Not bad for a book created by a young boy who claims to hate the act of reading!

Freddie's latest obsession is tanks. I'm off to learn more about the Vickers and the Herman. What rhymes with Panzer?

Read Freddie's book here.

Anne Haas