‘Because this one shouted at me.’ Titanic Ellen Emerson White
‘I liked it because the puppy looked sad.’ Dog Lost by Ingrid Lee
My favourite : ‘This one was authorised by my favourite author.’ Diary of a Wimpy Kid – Cabin Fever Jeff Kinney
So...spend as much time as you like crafting and re-crafting that crucial opening sentence. If you haven’t got the cover right, you won’t sell the book.